Kopparberg and their design agency neverland created a competition open to all courses at Ravensbourne University. The challenge was to create the next limited edition labels for Kopparberg’s cider range,

Brief: Bring to life Kopparberg’s ‘Free to be’ attitude and it’s thirst quenching fruit refreshment.

Insight: Gen Z demographic are big Kopparberg fans.

Solution: Use colour and glow to represent nightlife with an urban street art feel.

I was blessed to be picked as the winner. Had my bottles made and sold. A summer internship at neverland was part of the prize. I stayed on for the summer as a junior designer. Whilst there I learned so much and continued to work with the brand on activations and OOH.

Aside from original bottle design all other work was produced at Neverland agency. Head of design: Rich Kennedy.