As part of The Drum Awards for Social Purpose they teamed up with Cannon and YMCA. The brief was to highlight omni-channel marketing, the power of print and data driven thinking to encourage long term engagement with the charity. Using multiple touch points and activations.

I teamed up with my classmate Charlie Wall Palmer for this brief.

Our insights were based around community and togetherness.

Our solution was a campaign called The Block. We sat in the pub and talked about how when small towns and villages build cricket pavilions the locals are invited to come and sign a brick as it is being laid into the foundations. They then feel a special ownership and connection to this building. We thought how can we sew this idea into a part of our multi touch point campaign. The double metaphor for this campaign highlights each bricks importance in every build and the link between a community and the block they live on.