Create a visual identity for a streetwear brand

PNK DOT LDN is a brand based in the pay it forward culture. If you were helped as a youngster to learn street cultures like graffiti, skating, breakdancing, that are organically passed down and not taught academically, then this brand promotes the each one teach one philosophy and encourages you to do the same for others. Using inspirational quotes with stylish subtle design, the manifesto of the brand is to aspire to share and grow. I designed the clothes and visual ID towards a 15-45yr old demographic.