I teamed up with Charlie again on this. We chose this brief because we both felt it would be great to highlight the power of B-Corps and we both want to design for purpose.

The brief was to let people know that giffgaff are ‘making some moves’. Using animation and illustration, create some instagram stories that show the journey and what it means to become a B-Corp, along with some OOH activations.

Our insights were that many of us don’t know what a B-Corp is and that one of the the requirements is that each company must be clear and transparent in their business.

After many failed ideas and iterations our ‘See the difference’ campaign was born.